Common RRI Acronyms

This guide lists the most common acronyms used across RRI, events, and programs. Use it as a quick reference to better understand internal language.

Event Names

• UPW – Unleash the Power Within (4-day event)

• BM – Business Mastery (5-day event for business owners and executives)

• BMII – Business Mastery II (advanced; only BM grads can attend)

• DWD – Date With Destiny (6-day event)

• LM – Life Mastery (Tony not present)

• WM – Wealth Mastery (Tony not present)

• LWM – Life Wealth Mastery (Tony not present)

• LA – Leadership Academy (Tony not present)

Programs

• MU – Mastery University (bundle: DWD, LM, WM, plus coaching sessions)

• UMS – Ultimate Mastery Solution (bundle: BM + MU)

• UMB – Ultimate Mastery Bundle (bundle: BM + MU)

• BRT – Business Results Training (trainer-led corporate implementation)

• UBMS – Ultimate Business Mastery Solution (bundle: BMII, BRT, coaching)

• Plat – Platinum Partnership (year-long exclusive access)

• Lions – Platinum Partnership Lions (elite Platinum level)

• UHPW – Unleash Her Power Within (new division led by Karissa Kouchis)

Products

• TRIC – Tony Robbins Inner Circle (subscription + Breakthrough App access)

• BA – Business Accelerator (subscription)

• BT App – Breakthrough App (main Tony Robbins audio library)

• TOYL – Time of Your Life (time management program)

• RPM – Rapid Planning Method (time/life management system)

• UE – Ultimate Edge (personal growth audio program)

• PP – Personal Power (personal growth audio program)

• URP – Ultimate Relationship Program (relationships program)

• BYD – Body You Deserve (health psychology program)

• MI – Mastering Influence (influence/sales program)

• CLC – Creating Lasting Change (long-term transformation program)

• PCC – Personal Coaching Collection (bundle of short coaching audios)

Teams

• CO – Chairman’s Office (Tony, Sage, Mary B, and direct staff)

• CSR – Coaching Sales Rep (sells coaching)

• CC – Coaching Coordinator (qualifies coaching leads)

• BMR – Business Mastery Sales Rep (sells BM/BMII)

• BC – Business Coordinator (qualifies BM leads)

• PRS – Personal Results Specialist (sells UPW, DWD, LA, etc.)

• FSR – Field Sales Rep / Peak Performance Strategist (corporate UPW sellers)

• MC – Mastery Concierge (formerly CJT, supports Mastery clients)

Team Talk

• CANI – Constant and Never-Ending Improvement

• OU – Open Unknown (ticket status for unselected event dates)

• UILI – Use It or Lose It (ticket must be used soon or forfeited)

• C/V – Clarify and Verify (term for confirming understanding)